Arena Digital Advertising Design and Marketing (DADM) is a comprehensive
program that trains students end-to-end training in all aspects of Digital designing to
make you job-ready professional.
It gives you a thorough grounding in all the fundamentals & techniques of Digital
illustrations, Typography techniques, digital advertising concepts, digital video
techniques, internet advertising, email marketing, mobile marketing .
The digital marketing and advertising design program combines technology with
creativity to train a student or a graduate in the conceptual, design, advertising,
marketing, technical and analytical aspects of communication for the digital space.
Duration : 12 Months
| TERM 1 | TOOLS | THEORY HOURS | LAB HOUR | TOTAL HOURS | ADDITIONAL PRACTICE HOURS |
|---|---|---|---|---|---|
| Digital Advertising Concepts | - | 12 | 10 | 22 | 26 |
| Typography Design | 6 | 6 | 12 | 10 | |
| Digital Artworks | Adobe illustrator CC | 10 | 6 | 16 | 4 |
| Digital Imaging | Adobe Photoshop CC | 20 | 12 | 32 | 10 |
| Sound Composition | Adobe Audition CC | 6 | 6 | 12 | 4 |
| Digital Video Techniques | Adobe Premiere CC/Prelude CC | 18 | 12 | 30 | 6 |
| Design Communication Design Portfolio | - | 2 | 0 | 2 | 22 |
| Total | 74 | 52 | 126 | 82 |
| TERM 2 | TOOLS | THEORY HOURS | LAB HOURS | TOTAL HOURS | ADDITIONAL PRACTICE HOURS |
|---|---|---|---|---|---|
| Marketing Basics | - | 6 | 2 | 8 | 0 |
| Internet Advertising with Search Network | - | 8 | 12 | 20 | 6 |
| Search Optimization Tecniques | - | 8 | 12 | 20 | 5 |
| Creative Display Ad Solution | - | 6 | 18 | 24 | 6 |
| Marketing Using Email-1 | - | 2 | 0 | 2 | 6 |
| Mobile Marketing in Practice | - | 4 | 8 | 12 | 4 |
| Introduction to Analytics | - | 4 | 2 | 6 | 16 |
| Digital Marketing Portfolio | - | 2 | 26 | 28 | 8 |
| Total | 40 | 80 | 120 | 51 |